Purpose This study intends to explore the connection between Facebook-based social
media marketing (FSMM) and Facebook-based online purchase order (FOPO) for 20 …

This study determines the influential factors responsible for social commerce adoption in an
emerging economy. Our model combines constructs from social commerce constructs, social …

This paper critically examines the impacts of social media-based business on urban
residential architecture in Dhaka, Bangladesh and joins the growing body of work in critical …

Popular social media Facebook-oriented social commerce (S-commerce), commonly known
as Facebook commerce (F-commerce) has progressed towards a bevy business in …

A market which provides an innovative way to allow customers to interact with each other
called Customer-to-customer (C2C) market. In C2C communications, online communities …

Mobile penetration is remarkably high in Bangladesh due to low tariffs for mobile services,
inaccessibility on the landline in remote areas and better network coverage by mobile …

This study investigates the factors influencing of Facebook advertising on millennials
purchase behavior focusing fashion accessories, photography and event management …

Purpose The very criticism of public policy being rigid and generalized on one hand, and
insouciant and noncustomizable on the other has to be addressed to cope up with the …

Facebook provides the social needs of people to interact with each other. Hence, the
companies can advertise their products as long as keeping in touch with their customers on …

This research paper aims to clarify the relationship between the influential factors and their
impact on the intention of the customers to make a purchase from social media particularly …