“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts
Sponsored blog posts need to disclose sponsorship information, specifically whether the
blogger received any compensation for the posts. While some bloggers simply include …
blogger received any compensation for the posts. While some bloggers simply include …
The dance between darkness and light: A systematic review of advertising's role in consumer well-being (1980–2020)
JR Gilbert, MBR Stafford, DA Sheinin… - International Journal of …, 2021 - Taylor & Francis
Advertising is oft described as the art of capitalism. This indispensable form of
communication, in all its Technicolor glory, has the power to shape culture, conscience and …
communication, in all its Technicolor glory, has the power to shape culture, conscience and …
Impact of dark patterns on consumers' perceived fairness and attitude: moderating effects of types of dark patterns, social proof, and moral identity
Despite the likely prevalence of deceptive dark patterns tactics in the tourism industry,
specifically in online travel agencies (OTA), there is a dearth of dark patterns research in …
specifically in online travel agencies (OTA), there is a dearth of dark patterns research in …
[图书][B] Persuasive advertising: Evidence-based principles
J Armstrong - 2010 - books.google.com
Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …
advertising that incorporates a vast amount of research and expert opinion. It draws upon …
[图书][B] Tourism and social marketing
CM Hall - 2014 - taylorfrancis.com
Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …
individual and organisational behaviour change for the public good. Traditionally the …
Public service announcements: A literature review and way forward
This paper presents a literature review of public service announcements (PSAs). Using the
SPAR‐4‐SLR protocol, we uncover 119 articles on PSAs in the domains of corporate social …
SPAR‐4‐SLR protocol, we uncover 119 articles on PSAs in the domains of corporate social …
Using Twitter to engage with customers: a data mining approach
Purpose–The purpose of this paper is to explore customer engagement in Twitter via data
mining. Design/methodology/approach–This study's intended contributions are twofold: to …
mining. Design/methodology/approach–This study's intended contributions are twofold: to …
Teens' responses to Facebook newsfeed advertising: The effects of cognitive appraisal and social influence on privacy concerns and coping strategies
This study examines how cognitive (benefit-risk appraisal) and social factors (parent and
peer communication) are associated with teenagers' privacy concerns as well as individual …
peer communication) are associated with teenagers' privacy concerns as well as individual …
Consumer attitudes towards bloggers and paid blog advertisements: what's new?
Purpose Reports show that 6.77 m people published blogs on blogging websites and more
than 12m people write blogs using their social network. However, few studies have explored …
than 12m people write blogs using their social network. However, few studies have explored …
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Previous behavioral research on advertising deception has focused on the extent to which
consumers would be misled by claims and implications of advertisements. The present …
consumers would be misled by claims and implications of advertisements. The present …