Discrete choice experiments (DCEs) have become a commonly used instrument in health
economics. This paper updates a review of published papers between 1990 and 2000 for …

Research on consumer quality perception is reviewed using the Total Food Quality Model as
a structuring device. The relationship between food safety and quality is addressed, and is …

This study compares hypothetical and nonhypothetical responses to choice experiment
questions. We test for hypothetical bias in a choice experiment involving beef ribeye steaks …

In this study, a face-to-face survey was conducted in order to reveal consumer preferences
for ethical and environmentally sound labeling programs in coffee. Valuation questions …

Economists, psychologists, and marketers are interested in determining the monetary value
people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis …

A large body of literature suggests willingness‐to‐pay is overstated in hypothetical valuation
questions as compared to when actual payment is required. Recently,“cheap talk” has been …

This chapter explores how economists use experimental methods to understand better the
behavioral underpinnings of environmental valuation. Economic experiments, in the lab or …

Farmers and other producers are responding to consumer concerns about pesticides by
creating new marketing opportunities for products grown with environmentally sound …

Although methods such as contingent valuation have received a great deal of attention in
environmental valuation literature, fewer studies have reported willingness‐to‐pay estimates …

We compare the ability of three preference elicitation methods (hypothetical choices,
nonhypothetical choices, and nonhypothetical rankings) and three discrete‐choice …