Researchers have highlighted numerous sociocultural factors that have been shown to
underpin human appearance enhancement practices, including the influence of peers …

This research examines gender difference in omnichannel experience in modern shopping
malls, combining personal, physical and virtual encounters. It proposes a new theoretical …

This study conducted a survey on impulse buying at several international night markets in
Taiwan and obtained 1053 responses. The data were analysed by partial least squares …

Purpose This study aimed to verify the impact of consumers' self-congruity on brand loyalty
behavior when stock-out happens; the role of the psychological reactance theory as a …

Human gender classification in digital image content has received considerable attention
from researchers for various applications, such as demographic research, video surveillance …

In a shopping mall, it's a common phenomenon that brands enter and exit. Studying the
brand's entry and connection in the mall's ecological chain is an important factor in judging …

Purpose This study aims to use place identity theory to examine the concept of physical
environment design (PED) and its effects on consumers' emotional well-being (EWB) …

Purpose The present study is intended to assess the risk factors associated with digital
buying. Also aims to design and develop an instrument to assess the digital buyers risk …

Lower levels of consumer competency are a major obstacle preventing consumers from
benefitting from online shopping. However, the literature provides little information on …

Nowadays, Artificial Intelligence, Sensors Technology, and, above all Internet-of-Things
affect people's behavior in everyday life. Actually, technology in general, cannot yet be …