Purpose–To provide an integrative review of the antecedents and consequences of
consumer ethnocentrism (CET). Design/methodology/approach–A comprehensive review of …

Globalization has added new dimensions to consumers' decision-making. Consumer
Ethnocentrism is among the critical variables affecting consumers' decisions to purchase …

The purpose of this study was to investigate what leads French consumers to ethnocentrism
and the effects of their ethnocentrism on attitudes toward imports, and subsequently on …

Purpose–To investigate consumer attitudes in India towards local and foreign brand names,
against a background of increasing prevalence of foreign brand names and stereotypes of …

In recent years, there has been a great deal of research exploring the concept of consumer
ethnocentrism, although little has been done in Eastern Bloc countries. In these countries …

The concept of consumer ethnocentrism was introduced more than 30 years ago, and since
then it has received keen interest among academic researchers. However, empirical …

Abstract Based on the Optimal Distinctiveness Theory, this study explores the moderating
role of personal cultural values in the effect of consumer ethnocentrism on perceived product …

Behavioral intention models are assumed to be universally applicable; however, recent
criticisms have questioned their application among non‐Western subjects. It is argued that …

Evidence for the presence of the global consumer culture (GCC) is substantial. The present
paper contributes to this body of research by providing a longitudinal perspective …

Purpose–In view of the increasingly dynamic ethnic composition of nation states in Europe
and elsewhere, this paper aims to examine the effects of ethnic affiliation on ethnocentrism …