Brand and line extensions: an empirical study from the new age luxury industry
A Som, N Pape - Luxury Research Journal, 2015 - inderscienceonline.com
Brand and line extensions represent an essential vehicle for growth and are currently one of
the most applied marketing strategies within the luxury sector. Though it has its advantages …
the most applied marketing strategies within the luxury sector. Though it has its advantages …
Internet presence as a small business capability: The case of mobile optimization
TA Voelker, D Steel, E Shervin - Journal of Small Business …, 2017 - libjournals.mtsu.edu
This study reports on the mobile optimization efforts of 376 small and mid-sized enterprises
(SME's) operating in a suburban sector of a major US metropolitan area. We find that just …
(SME's) operating in a suburban sector of a major US metropolitan area. We find that just …
In pursuit of institutional legitimation: Structuration of an offshoring decision
R Mirani - Journal of Information Technology Case and …, 2014 - Taylor & Francis
This article applies structuration theory and institutional theory to analyze the organizational
dynamics behind a financial services company's decision to initiate information technology …
dynamics behind a financial services company's decision to initiate information technology …