Spurious patterns in Google Trends data-An analysis of the effects on tourism demand forecasting in Germany
B Bokelmann, S Lessmann - Tourism management, 2019 - Elsevier
Previous studies show that time series data about the frequency of hits for tourism-related
search terms from Google (Google Trends data) is a valuable predictor for short-term tourism …
search terms from Google (Google Trends data) is a valuable predictor for short-term tourism …
Can Google Trends data provide information on consumer's perception regarding hotel brands?
H Bakirtas, V Gulpinar Demirci - Information Technology & Tourism, 2022 - Springer
Previous studies show that search engine query data is a valuable predictor for tourism
demand forecasting. The goals of this study are to identify the current positions of hotels in …
demand forecasting. The goals of this study are to identify the current positions of hotels in …
[PDF][PDF] The use of Google Trends data as proxy of foreign tourist inflows to Portugal
Over the last 20 years, we assisted to a technology revolution and the Internet was the
driver. The tourism has been appointed as a sector which more impacted with these …
driver. The tourism has been appointed as a sector which more impacted with these …
Composite indicators for measuring the online search interest by a tourist destination
This chapter presents a methodology for building composite indicators to measure the public
online search interest by tourist destinations. As an example, we have applied it to measure …
online search interest by tourist destinations. As an example, we have applied it to measure …
Using google trends in international tourism: a case study of the Czech and Slovak Republics
P Kajzar - Academica Turistica-Tourism and Innovation …, 2021 - academica.turistica.si
This paper deals with using Google Trends in International Tourism. The attention will be
focused on analysing the behaviour of Czech and Slovak tourists travelling to seaside …
focused on analysing the behaviour of Czech and Slovak tourists travelling to seaside …
Forecasting British tourist inflows to Portugal using google trends data
Purpose—The purpose of this paper is to explore the Google Trends (GT) data in order to
understand the behavior and interests of British tourists in Portugal as a tourist destination …
understand the behavior and interests of British tourists in Portugal as a tourist destination …