What determines the size and form of redistributive programs, the extent and type of public
goods provision, the burden of taxation across alternative tax bases, the size of government …

Parties often tailor their campaign message differently to different groups of voters with the
goal of appealing to a broader electorate with diverse preferences and thereby winning their …

Untitled Page 1 Page 2 POLITICAL MARKETING Page 3 This page intentionally left bank Page
4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

The issue positions of political actors are often ambiguous, resulting in uncertainty on the
part of voters. Such ambiguity constitutes a challenge to representation, as it prevents voters …

While scholars have thoroughly explored the logic of two candidate electoral competition,
much less has been accomplished in gaining an understanding of the role of party …

We consider an election between two parties that nominate candidates for office. The parties
are polarized along a traditional cleavage, but they are also internally divided along a …

Purpose Ambiguity has become a central concept in strategic communication research in
recent years. This paper addresses three central deficits in the research to date. First, clarity …

In recent decades psychologists have shown that the standard model of individual choice is
often violated. One regularly observed violation is that choices are influenced by the …

In most variants of the Hotelling-Downs model of election, it is assumed that voters have
concave utility functions. This assumption is arguably justified in issues such as economic …

In modern elections, ideologically motivated candidates with a wealth of information about
individual voters and sophisticated campaign strategies are faced by voters who lack …