The COVID-19 pandemic has had a profound effect on the world, particularly the retail
industry, which had to adapt to the new reality of exclusive remote shopping, determined by …

The hotel industry across the world faced several inevitable occurrences of operational
accidents, natural calamities, terrorist attacks, etc., which created severe concern among …

Background: The COVID-19 pandemic has brought about unparalleled worldwide
transformations, impacting all facets of human existence, including health systems …

E-commerce or electronic commerce is the activity of buying or selling goods over the
Internet. In the new normal era, many companies have adopted e-commerce for being …

This thesis explores how immersiveness can shape pre-purchase customer experiences in
the metaverse, a concept increasingly integrated into organizational actions and marketing …

This thesis explores the relationship between a retailer's commitment to risk mitigation
through adoption of web features and functionalities and its impact on online sales …