Digital marketing analytics: A review of strategies in the age of big data and AI

RA Adeleye, KF Awonuga, OF Asuzu… - World Journal of …, 2024 - wjarr.com
Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …

AI in Market Research: Transformative Customer Insights-A Systematic Review

M Paliwal, N Chatradhi - Exploring the Intersection of AI and Human …, 2024 - igi-global.com
This systematic review examines the role of artificial intelligence (AI) in market research and
its impact on customer insights. While existing research has extensively explored AI's …

A perspective on computer vision in biosensing

L Liu, K Du - Biomicrofluidics, 2024 - pubs.aip.org
Computer vision has become a powerful tool in the field of biosensing, aiding in the
development of innovative and precise systems for the analysis and interpretation of …

Tomorrow's Travel Companion: The Role of Artificial Intelligence in Shaping the Future of Tourism

BS Al-Romeedy - Marketing and Big Data Analytics in Tourism and …, 2024 - igi-global.com
This chapter investigates the impact of artificial intelligence (AI) on shaping the future of the
tourism industry. Given the advancements in AI technology, its transformative potential in …

The Role of AI Ethics in Cost and Complexity Reduction

MU Tariq - Cases on AI Ethics in Business, 2024 - igi-global.com
This chapter underscores the intrinsic connection between AI ethics and contemporary
business dynamics, elucidating how ethical considerations can serve as facilitators for cost …

Artificial Intelligence in Healthcare: A Revolutionary Paradigm Shift

K Singh, VK Srivastava, A Shukla - … Research Developments for …, 2024 - igi-global.com
Healthcare practitioners can access real-time recommendations and guidelines through the
incorporation of AI into clinical decision support systems, improving patient care and safety …

Розробка та моделювання вебсайту з продажу електромобілів

МЄ Мітьков - 2024 - openarchive.nure.ua
Анотація Об'єктом дослідження є вебсайт з продажу електромобілів. Метою
дослідження є реалізація клієнт-серверного застосунку для огляду та продажу …

A perspective on computer vision in biosensing

L Liu, K Du - europepmc.org
Computer vision has become a powerful tool in the field of biosensing, aiding in the
development of innovative and precise systems for the analysis and interpretation of …

[HTML][HTML] The Next Wave of Innovation Management: Human, Enterprise, and AI united for Impactful Change

N Cucari, F Schiavone, B Palese - emeraldgrouppublishing.com
The increasing use of artificial intelligence (AI) in various organisational practices has
significantly transformed modern management (Appio et al., 2023; Khvatova et al., 2023; …

[HTML][HTML] Prise de décision, IA et éthicité

S Michel - Management & Datascience, 2023 - management-datascience.org
Résumé Cet article s' intéresse à la prise de décision éthique dans le monde professionnel,
face aux enjeux majeurs des problèmes éthiques posés par l'intelligence artificielle. Après …