Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research

JF Riggs, D Hale, S Widmier… - Journal of Marketing …, 2023 - Springer
Previous research has shown that long surveys negatively impact response rate and can
negatively impact the quality of the data collected through respondent fatigue. Several …