In today's competitive business environment, customers are considered to be the source of
brand success. Customers have numerous choices to form among alternative products, and …

Brand equity is considered to be an important criterion for evaluating the power of a brand,
and its examination is assumed to be a primary step for effective brand management …

The purpose of this paper is to address the issue of the implementation of global and local
brands in Latin America by drawing on contingency theory to develop and test hypotheses …

Sažetak Predmet istraživanja ovog rada su najbitniji izazovi s kojima se susreće određena
tvrtka pri proširenju svog poslovanja na globalno tržište. Objekt istraživanja sagledan je kroz …

Özet Büyüyen ve rekabetin arttığı perakendecilik sektöründe, ulusal ve uluslararası firmalara
karşı mücadele etmeye çalışan yerel organize perakendeciler bu çalışmanın temel …

This study highlights the communication strategies used in outdoor signage at the Badung
Smart Heritage Market in Bali, Indonesia, exploring the factors influencing language choices …

Fashion product is one of the highest consumption nowadays. This research focuses on
brand equity of local fashion brand in Jogja (ie, Dagadu, Dowa, and Amazara). The …

This article studies the experiences of a group of women workers involved in home-based
work for a food processing unit in Kerala, where membership to Kudumbashree, the state …

This research investigates the underlying barriers to business growth among small and
medium enterprises (SMEs) in Terengganu, Malaysia. The majority of over 98% of SMEs in …

Since the concept of brand has a wide and diverse range, it is divided into different groups
from different perspectives. Local brands are products that are produced, manufactured, and …