This study describes the importance of brand image and perceived service quality and its
effect on customer loyalty through customer satisfaction. This research is conducted on the …

The increasing pace of globalisation requires organisations to be innovative in their service
provision to remain competitive in their industry. Higher education is one of the examples …

Due to the rapid advancements in digital innovations and technological evolution, the world
today has witnessed a drastic upsurge in digital espousal by the masses and tech geeks …

As a consequence of an increasingly competitive and dynamic business environment, the
higher education sector has become more commercialised than ever before, resulting in …

The organic food industry is currently one of the emerging markets worldwide. People are
beginning to understand the benefits of eating organic food instead of conventional food …

The subject matter of this research work is to determine the degree to which symbols can
predict customers' perception of a brand image. The main objective is to find out how …