Several brands are striving in their endeavors to find new ways to improve their consumer
engagement through social media. They are using different tools including influencer …

Taking into consideration the increasing role of sustainability in the luxury industry, our study
investigates the role of celebrity credibility, celebrity familiarity, luxury brand value, and …

The waqf is a fascinating research topic in Islamic economics (sharia). The massive potential
for collecting waqf donations in Indonesia has yet to be maximised. Using celebrities as …

The paper aims to explain the influence of celebrity Instagram endorsement on consumers'
purchase intention. The use of celebrity endorsement is considerably growing on various …

The purpose of this study was to examine the role of cconsumers' attitudes to athletes'
Endorsement on advertisement believability. The population of this study consisted all …

This study examines the impact of perceived influence on word-of-mouth and repurchase
intentions, with brand trust as a moderator. This is an explanatory study using a quantitative …

This study aims to better understand the effectiveness of using spokespersons and first
person pronouns in two crisis situation clusters on food organization's reputations and …

There is a need to improve Thailand's logistics organizations' ethical behavior to achieve
higher economic performance. Thailand risks falling behind international logistics …

The concept of using celebrities to promote products or services has become a well-
explored and widely adopted strategy in modern businesses. This essay aims to explore the …

Para uma marca ser bem sucedida no panorama actual, é necessário criar relações com os
clientes. As redes sociais têm aumentado a sua presença no dia-a-dia das pessoas o que …