The value concept is one of marketing theory's basic elements. Identifying and creating
customer value (CV)–understood as value for customers–is regarded as an essential …

This study attempts to examine the impact of service quality on customer loyalty and
customer satisfaction using the SERVQUAL model for four main Islamic banks in the …

Abstract Service quality and customer satisfaction are parts of factors that influence customer
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …

In today's market, firms expect customers to not only consume their offerings, but also to
market these offerings indirectly through different engagement behaviors. This study is …

This study investigates the effect of Customer-Based Brand Equity (CBBE) on customer
loyalty and further examines the mediatory roles of customer satisfaction and trust in the …

This study develops and empirically tests the interrelationships between service quality,
customer satisfaction, and customer loyalty in a retail banking context. Increasingly intense …

Purpose This study aims to contribute to the scholarly fields of supply chain management
(SCM) and service-dominant logic (SDL) by conducting a systematic literature review on …

By representing the servitization of three leading corporations via a strategy map, this
multiple-case study discusses how the strategic logic of servitization can be explained by …

This research background is a number of problems faced by the company can make a bad
company image and reduced levels of consumer loyalty. To avoid harming the image of the …

Purpose The definition of value adopted by the current service perspective on marketing
theory is value as value-in-use. Surprisingly, however, little attention has been given to the …