Do brands make consumers happy?-A masstige theory perspective

A Kumar, J Paul, S Starčević - Journal of Retailing and Consumer Services, 2021 - Elsevier
Happiness has been topic of research since ancient times. This study explores the theory of
consumer happiness grounded in the tenets of mass prestige (Masstige), self …

Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns

JMM Lopes, S Gomes, T Trancoso - … Accounting, Management and …, 2024 - emerald.com
Purpose Green consumption is fundamental to sustainable development, as it involves
adopting practices and technologies that reduce the environmental impact of human …

Toward a positive theory of privacy law

LJ Strahilevitz - Harv. L. Rev., 2012 - HeinOnline
Privacy protections create winners and losers. So does the absence of privacy protections.
The distributive implications of governmental decisions regarding privacy are often very …

[图书][B] Informationelle Selbstgefährdung: zur rechtsfunktionalen, spieltheoretischen und empirischen Rationalität der datenschutzrechtlichen Einwilligung und des …

Y Hermstrüwer - 2016 - books.google.com
Die globale Datenverarbeitung zehrt an tradierten Freiheitsvorstellungen. Das
Datenschutzrecht soll informierte und freiwillige Entscheidungen uber die Preisgabe …

The contagion effect on children's consumption decision

G Lin, M Li, Y Xing, F Guo, PMC Lin - Annals of Tourism Research, 2023 - Elsevier
The inclusion of a positive contagious source can increase consumers' attitudes and
purchase intention to a product. However, few studies investigated this effect when …

Whose rationality? Muddling through the messy emotional reality of financial decision-making

S Dibb, A Merendino, H Aslam, L Appleyard… - Journal of Business …, 2021 - Elsevier
The public's financial security is vital to economic stability, with policy and practice efforts
focused on developing financial literacy to reduce financial vulnerability. However, this …

[图书][B] Regierungskommunikation in Deutschland: Eine Analyse von Produktion und Rezeption

J Heinze - 2012 - books.google.com
Die Kommunikationsstrategie gilt als Schlüsselfaktor einer erfolgreichen Umsetzung von
Regierungshandeln. Jana Heinze präsentiert eine umfassende Konzeptualisierung und …

The voting strategies of young people: a conceptual framework

J Laughland-Booÿ, Z Skrbiš… - Australian journal of …, 2018 - Taylor & Francis
This study offers a new framework for understanding the decision-making strategies of first-
time voters. Using data from in-depth interviews with young people prior to the 2013 …

Winning the election; determining the main reasons for decision to vote in religious country

A Aznuriyandi, Z Zulkarnain, S Sucherly - Journal of Islamic Marketing, 2024 - emerald.com
Purpose All presidential and legislative candidates want to be the winner. However, they do
not know the determinants of voters' reasons for making choices. This study aims to …

Socioeconomic status, individual modernity, economic literacy, and consumer rationality of millennial generation

M Hasan, N Arisah, N Nurdiana… - Jurnal …, 2022 - eprints.unm.ac.id
Based on the Economia Journal's writing guidelines and rules, the following points HAVE to
be fulfilled. Your revision need to fill in all the listed criteria for your article to be accepted …