Modelling consumer evaluation of brand extensions: Empirical evidence from India
H Kaur, A Pandit - Vision, 2015 - journals.sagepub.com
Increasing costs involved in building new brands motivate marketers to adopt an alternate
route for new product introductions in the form of brand extensions. While extensive …
route for new product introductions in the form of brand extensions. While extensive …
[PDF][PDF] Effect of Consumer‟ s Attitude Towards Brand Extension
Since a brand launch costs heavily, so it‟ s better to opt for brand extensions that are
considered strategically more useful. The consumers have a certain perception regarding …
considered strategically more useful. The consumers have a certain perception regarding …
[HTML][HTML] intercontinental journal of marketing research review
SR NO, NO PAGE, GKKR SHIVASANGARI… - docspike.com
M. MOHAMED RIAZ P. KANNAN A STUDY ON BUYING BEHAVIOUR OF RURAL
CONSUMERS ABOUT BROWN GOODS WITH REFERENCE TO DVD PLAYER IN …
CONSUMERS ABOUT BROWN GOODS WITH REFERENCE TO DVD PLAYER IN …