The present research addresses an area of brand behavior that is under studied to date but
has important implications for national and international brands. Brand prominence, that is …

Abstract In 2013, the Metropolitan Museum hosted an exhibition of punk-inspired fashion
entitled Punk: Chaos to Couture. The exhibition emphasized the 'spectacular'elements of the …

In 1930s Britain, tennis champion Fred Perry was a household name. However, the name
Fred Perry is more commonly associated with striped-collar polo shirts featuring a laurel …

The influence of the return of vintage aesthetics in streetwear design on the 15–25-year-old
population is the main subject of this study. The research explores the origins of streetwear …

Online menswear communities are discussion forums dedicated to the discussion of mens
clothing topics such as raw denim, streetwear, suits and Ivy style. This dissertation reports …