This study examined the effects of customers' psychological factors on their healthy eating
behaviors (eg, selecting low-calorie menu items) at restaurants within an extended version …

This study investigated restaurant customers' intent to choose healthful (eg, low-fat or low-
calorie) menu items using the value–attitude–behavior model. The sample was comprised of …

OBJECTIVE: To examine the roles of gender and race in students' determinants of food
choices on a college campus. METHODS: A total of 405 college students participated in a …

The definition of any theory or concept is exceptionally important, which helps to explain its
content, scope, boundaries, and subject matter. According to Gundlach (2007) a definition …

Purpose–The purpose of this paper is to explore the food choice motives of consumers in
Kuala Lumpur and the relative importance of these factors; to investigate the differences in …

Purpose–This study aims to explore how certain consumer characteristics (dieting status,
health motives and food values) together with products carrying ambivalent health and taste …

There is global convergence on the need to transform food systems so that they deliver
nourishment and health for humanity while contributing to reducing the environmental …

The successful impact of healthy eating campaigns often depends on the extent to which
messages are effective in changing attitudes and behaviors over time. The present work …

This article seeks to establish what factors predispose some consumers to non-consciously
fall for palatable food choices. To achieve this, 1) a qualitative exploration of food meanings …

This study aimed to examine differences in attitudes and behavioral intentions toward low-fat
or low-calorie menu items depending on customers' gender and past experiences, as well …