For an academic field to remain vital, it is necessary to reflect upon its conceptual
foundations and learn from adjacent disciplines. On that note, aesthetics can provide …

This study interviewed 15 art directors to explore their understanding of visual brand identity.
Art directors define visual brand identity as the holistic look and feel of a brand, manifest as …

Integrated marketing communications (IMC) is accepted widely as a multi-stakeholder
strategic business process for brand communications. Yet, much less is known about the …

Salespeople feel connected to their coworkers when they know they can depend on and talk
with one another. Employing social exchange theory, this study investigates the impact of …

The creative and cultural industries represent a growing and important sector in the global
economy. Thriving in these industries is particularly tough and organizations face unique …

Moral reasoning among media professionals varies. Historically, advertising professionals
score lower on the Defining Issues Test (DIT) than their media colleagues in journalism and …

Creative industries provide a challenging environment for management, especially given the
ambiguities inherent in these environments and the need to balance creative work with …

This interdisciplinary work provides insight into why 2018 was a pivotal year for women in
American advertising. Specifically, the study uses quantitative and qualitative methodology …

Purpose The purpose of this paper is to focus on transformations in the advertising industry
from the point of view of the role and position of account planners. It questions the current …

Student governments are important actors in higher education governance and also in more
general political processes, particularly in Sub-Saharan Africa. Most of the research on …