Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

Electronic commerce has grown rapidly in recent years. However, surveys of online
customers continue to indicate that many remain unsatisfied with their online purchase …

This paper examines the academic literature on brand loyalty and presents a
comprehensive bibliography on the subject via classification schemes molded in the …

Purpose Consumer price sensitivity has become a major issue over the past few decades.
This paper aims to investigate the importance that insurance customers give to premiums …

Purpose The purpose of this study is to test the impact of time and price sensitivity on
consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms …

Shopping enjoyment represents an important research concept within the consumer
behaviour and marketing communication field. The purpose of this research is to explore …

Firms are beginning to find that the adoption of certain reverse logistics practices may offer a
lucrative approach to greening their supply chain. Consisting of remanufacturing, reusing …

Sales promotion is a common marketing approach used in the clothing industry to attract
customers and increase sales, resulting in the effect of sales promotions on consumer …

Purpose The insurance market has high churn rates because customers' purchase decision-
making process and claims management rely heavily on intermediaries. The purpose of this …

Purpose The purpose of this paper is to explore the factors affecting store image and
customers' choice of hypermarkets in Oman and compares two big hypermarkets in Sohar …