The continuous improvement in good practices and implementation of hazard analysis and
critical control points (HACCP) remains very crucial for food hygiene quality safety to steadily …

Background Food plays a very important role in our daily life and most foods are based on
regional, cultural and religious influences. Halal (permissible) food is emerging as one of the …

This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral
control on the purchase behavior of students enrolled in a private higher education …

This research study highlighted the factors that influence the intention of consumers to buy
halal food products. In this study, the researchers have chosen to address the gap in the …

Purpose This paper aims to apply the concept of traditional branding constructs, ie brand
image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less …

Muslims follow the religion of Islam and the food they eat should be Halal, meaning lawful or
permissible. Muslims are allowed to eat halal and wholesome food that has been provided …

Increasing public awareness of food quality and safety has prompted a rapid increase in
food authentication of halal food, which covers the production method, technical processing …

Purpose Higher level of customer satisfaction for halal products can be achieved by the
effective adoption of halal certification through assessment and accreditation (HCAA). There …

Purpose The purpose of this paper is to identify and investigate the awareness level of non-
Muslim consumers to purchasing halal food products. Research on the non-Muslim …

The food industry has been widely regarded as an effective sector due to its contribution to
the national economy, job creation, and people's welfare. Malaysia as one effective country …