Coinciding with the increasing popularity and the enormous investments that have gone into
eSports over the past decade, academic literature on eSports is emerging in several fields …

The competitive practice of videogames, known as electronic sports, has changed the
traditional entertainment consumption scenario associated with games, creating a new kind …

We aim to map the intellectual structure of eSports research in social Science to understand
its evolution and status. This article uses a cocitation analysis focused on eSports scientific …

Purpose The primary objective of this study is to identify and examine the effects of the
various determinants of the unified theory of acceptance and use of technology (UTAUT3) …

The overwhelming growth of the eSport industry in different countries and the possibility of
playing online these videogames have allowed Spanish players to communicate with …

Los e-sports, actividad de ocio basada en las competiciones de videojuegos, tienen entre la
generación Z su principal nicho de consumo. Si bien los estudios precedentes (Ströh, 2017; …

Visual language, taken from the creation and reception of image perspectives, is ever-
present in mediatized societies. With an interest in knowing what the experience of this is, a …

The main objective is to propose a content marketing strategy for the SMO positioning of the
aforementioned company. The following investigation was applied, since a content …

El crecimiento de la industria de los videojuegos, y en concreto de los eSports, en diferentes
países y el hecho de que estos se jueguen en línea han permitido y fomentado la …

Se realiza un estudio sobre el consumo y la creación de imágenes en estudiantes de la
Facultad de Educación de la Universidad de Murcia, con una muestra de 321 estudiantes …