Artificial intelligence chatbots have invaded the tourism industry owing to their low cost and
high efficiency. However, the influence of emotional expressions of chatbots on service …

Chatbots have been applied to computer-mediated communication to replace human agents
due to their high efficiency and cost-effectiveness. However, their outcomes are not always …

Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …

Chatbots have become widely used in hotels, restaurants, and related industries. This study
presents a systematic literature review (SLR) of research papers that investigate the use of …

Online shopping has various advantages, such as convenience, easy access to information,
a greater variety of products or services, discounts, and lower prices. However, the absence …

Examining the impact of technology on marketing has been an important research topic
dating to the advent of radio, TV, and the Internet. Whereas each new technology had its …

Generative artificial intelligence (AI) and smart/e-tourism provide imperative opportunities to
service industries; however, the implementation of ChatGPT in the tourism and hospitality …

The emergence of ChatGPT as a generative AI tool has revolutionized the educational
scenario by bringing in unprecedented changes. In this respect exploring the factors that …

Lack of empathy is the key reason why chatbots cannot effectively handle service problems.
Empathy consists of affective and cognitive components. Existing studies primarily …

Based on the cognitive fit theory, this study constructs a model to examine the impact
mechanism of AI tour guides' visual and linguistic cues on consumers' intentions to continue …