This research analyzes the impact of a regional brand ambassador and social media
advertising on the brand trust and brand loyalty of Lazada, an online marketplace in …

This study aims to examine the sequential mediation of the relationship between brand
ambassadors and trust. Sequential mediation consisting of digital marketing and Instagram …

Online gambling transactions in Indonesia have increased significantly, despite the fact that
such activities are prohibited by Indonesian law. Surveys indicate that the majority of the …

The purpose of this study is to analyze the effect of brand ambassador and social media
advertising on Lazada customer trust and loyalty during the Covid-19 period. The data was …

This research aimed to determine the effect of Digital Marketing and Lifestyle on the decision
of users of Mobile Learning (Ruang Guru) in industry 4.0. It was conducted in quantitative …

Penelitian ini dilakukan 1) untuk mengetahui pengaruh signifikan secara parsial iklan
terhadap minat beli konsumen pada layanan bimbel online di SMAN 3 Jember. 2) Untuk …

Pandemi COVID-19 telah memberikan dampak yang signifikan bagi dunia. Salah satu
bidang yang terkena dampaknya adalah cara hidup masyarakat Indonesia. Survei SnapCart …

Currently, there are many companies competing in the coffee industry, and the reputation of
a brand plays a crucial role in a company's ability to thrive and endure business rivalry. A …

The conclusion of this study confirms that Islamic financial literacy among Millennials and
Gen Z in Indonesia still needs to be higher. This study aims to explore the importance of …

Tujuan-Penelitian ini dilakukan untuk mengetahui apakah brand image, brand trust, brand
ambassador, dan promosi berpengaruh terhadap loyalitas pelanggan kosmetik wardah …