Tourism loyalty is a key topic that has been covered in literature mainly from a very
homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided …

Purpose Although the importance of halal logo in determining purchase intention has been
recognized in the marketing literature, there is a dearth of study that has examined the …

Purpose This study sheds some light on factors that affect customer switching intention in the
Malaysian mobile phone service industry. More particularly, the purpose of this paper is to …

Purpose Although multi-brand loyalty (MBL) in consumer markets has been identified in
previous brand loyalty research, empirical studies have not yet explored the facets of its …

Purpose–The purpose of this paper is to examine the relationship between fashion self-
congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) …

Purpose Fashion clothing has always been an interesting area for scholarly research on
consumer behavior. This paper seeks to gain a better understanding of the youth …

Purpose This study aims to investigate the critical role of online brand community (OBC)
engagement and brand evangelism: the role of age, gender and membership number …

Based on the analysis of two sets of data (a cross‐sectional online survey of five product
categories with an average sample size of 525 and a longitudinal telecommunications panel …

E-wallet services have become a preferred option for digital payments and are expected to
continue growing globally over the next few years. A recent trend suggests Millennial …

Purpose This study examines the association between behavioral loyalty and satisfaction
scores for banks. Past work has generally viewed the link between satisfaction and loyalty to …