Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …

This research examines consumers' general in-store mobile phone use and shopping
behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of …

The modern consumption environment has significantly expanded opportunities for
consumer empowerment, yet such empowerment hinges on specific conditions and …

Digital technologies have enriched various consumer shopping patterns across multiple
contexts and channels. Smartphones, as the most daily dependent device, have altered and …

In the context of continuously growing e-commerce and the rising global count of e-
consumers, e-retailers and logistics service providers need to differentiate and tailor their …

This study aimed to delineate how media multitasking (MM) induces online store visits and
purchase behaviors in different situations. We used a hidden Markov model to elicit several …

The visual cues shoppers view at the point of purchase during the shopping process is vital
to product selection and sales. We aimed to identify the intrinsic and extrinsic visual cues or …

Shopping is sometimes a source of stress, leading to avoidance coping behavior by
consumers. Prior research suggests that store-induced stress makes shopping an adverse …

In three experiments, we tested the effectiveness of 360-degree rotatable product images on
retail websites. In Study 1, participants reported higher purchase intention in response to a …

The increasing CO2 emissions from e-commerce deliveries present a pressing
environmental concern. If half of all consumers decided to have their online order delivered …