The impact of college sports success on the quantity and quality of student applications

DG Pope, JC Pope - Southern Economic Journal, 2009 - Wiley Online Library
Empirical studies have produced mixed results on the relationship between a school's sports
success and the quantity and quality of students that apply to the school. This study uses two …

Intercollegiate athletics and institutional fundraising: A meta-analysis

JM Martinez, JL Stinson, M Kang… - Sport Marketing …, 2010 - digitalcommons.cwu.edu
After nearly 30 years of research, the disparate findings of studies examining the influence of
intercollegiate athletics on private, individual giving to higher education institutions have …

The lure of academic and social reputations versus athletic success: Influences on enrollment yield at NCAA Division I institutions

D Randall Smith - Research in Higher Education, 2019 - Springer
Colleges and universities face pressure to maintain enrollments in a time of demographic
shifts in the college-going population and reductions in state funding. One indicator of …

The turf is always greener: Predicting decommitments in college football recruiting using Twitter data

KG Bigsby, JW Ohlmann, K Zhao - Decision Support Systems, 2019 - Elsevier
We utilize the wealth of data related to American college football recruitment as a laboratory
for studying the impact of social networks on organizational turnover. We combine data …

The “cinderella effect”: the value of unexpected march madness runs as advertising for the schools

T Collier, N Haskell, KW Rotthoff… - Journal of Sports …, 2020 - journals.sagepub.com
This study looks at the impact of a university making a surprise (“Cinderella”) run in the
men's NCAA basketball tournament. Our results suggest that surprise success in the …

In search of the winning image: Assessing the connection between athletics success on perceptions of external prestige

AW Clopton, BL Finch - Journal of Issues in Intercollegiate …, 2012 - scholarcommons.sc.edu
The impact of identifying with one's organization has been linked positively with commitment
(Carmelli, Gillat, & Weisberg, 2006) and social capital (Carmelli, 2007). These impacts are …

Keeping it 100: social media and self-presentation in college football recruiting

KG Bigsby, JW Ohlmann, K Zhao - Big data, 2019 - liebertpub.com
Social media provides a platform for individuals to craft personal brands and influence their
perception by others, including potential employers. Yet there remains a need for more …

[图书][B] Using a revised theory of student departure to understand student athlete persistence

SH Reisinger - 2016 - search.proquest.com
This study examined the relationship between intercollegiate participation and persistence
in college. In addition, it explored the different factors that influenced student athletes' …

From message to messenger?: Assessing the impact of athletics on a college campus

A Clopton - Journal for the Study of Sports and Athletes in …, 2008 - Taylor & Francis
Historical justification for big-time intercollegiate athletics has often pointed towards its
community-building ability (Toma, 2003). The current research sought to establish a …

[PDF][PDF] The ties that bind: Examining Division I athletics as a social anchor

PJ Stensland, O Taniyev, Z Scola… - Journal of Issues in …, 2019 - scholarcommons.sc.edu
Given the important role Division I athletics play on a college campus as well as in the
community it resides, the purpose of this study was to examine how the perceived …