This review covers recent developments in the social influence literature, focusing primarily
on compliance and conformity research published between 1997 and 2002. The principles …

Panic buying emerged as a significant phenomenon during the COVID‐19 pandemic. This
study draws on the scarcity principle, crowd psychology and contagion theory to investigate …

Although wide agreement exists in the literature concerning the presence of vandalism in
tourism, very little attention has been given to studying the phenomenon. This paper reviews …

The present study made a comparison of pro-environmental behavior and the underlying
motivations between household and hotel settings. Results of a survey research among …

The opportunity to capture the opinions of the general public about multiple topics such as
social events, marketing campaigns, and product preferences has raised more and more …

Today millions of consumers connect with one another on travel blogs as both contributors
and users. Contributors share detailed narratives of their recent experience with specific …

Companies often encourage consumers to engage in sustainable behaviors using their
services in a more environmentally friendly or green way, such as reusing the towels in a …

Social media users were found to be persuaded by misinformation and contribute to the
propagation of misinformation. It is important and urgent to understand the mechanisms …

The current research examined the effectiveness of two social influence strategies—
reciprocity and social validation—in promoting sustainable consumer behavior. In an initial …

Do people want to be vaccinated against COVID-19? Herd immunity is dependent on
individuals' willingness to be vaccinated since vaccination is not mandatory. Our main goal …