This study examines the effects of a company publishing photos of their products using
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …

There is considerable concern about the propagation of disinformation through social
media, particularly for political purposes.“Organic reach” has been found to be important in …

The objective of this paper is to revisit the metaphor of the Panopticon, borrowed by Michel
Foucault from Jeremy Bentham to describe the development of disciplinary institutions in …

Although in-feed social ads on social media are rapidly growing worldwide, scarce attention
is paid to the content strategy of brands presenting in a human way. The present research …

The purpose of this paper is to explore the implications of the situative perspective in
understanding technology acceptance. Briefly, this is the position that holds technology …

Using two-wave panel data from Hong Kong, this study examines the spiral of silence
process on social media. It extends the theoretical framework by including both supporting …

Social networking sites such as Facebook have become a major platform for American
political discussion. However, publicly expressing opinions on Facebook can make …

Sharing mass media content through social network sites has become a prevalent practice
that provides individuals with social utility and cultural capital. This behavior is examined …

Abstract Social Network Sites (SNS) have been the topic of much scholarly and public
debate for the most part of the 21st century. A number of studies have investigated the …

Background It is becoming increasingly common for individuals and organizations to use
social media platforms such as Facebook. These are being used for a wide variety of …