It is no surprise that research on digital transformation (DT) has raised vast interest among
academics in recent decades. Countries, cities, industries, companies, and people all face …

Recently, the population density in cities has increased at a higher pace. According to the
United Nations Population Fund, cities accommodated 3.3 billion people (54%) of the global …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Supply Chain processes are continuously marred by myriad factors including varying
demands, changing routes, major disruptions, and compliance issues. Therefore, supply …

Data availability and accessibility have brought in unseen changes in the finance systems
and new theoretical and computational challenges. For example, in contrast to classical …

Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …

Many B2B firms have widely accepted AI-based chatbots to provide human-like service
interaction at different customer touchpoints in recent years. One of the objectives behind …

Abstract Artificial Intelligence enabled Virtual Assistants (VAs) are evolving rapidly, offering
promising opportunities to provide personalized shopping assistance and 24/7 frontline …

Motion or inertial sensors such as gyroscope and accelerometer commonly found in
smartwatches and smartphones can measure characteristics such as acceleration and …