The effect of intellectual capital on competitive advantage: The mediating role of innovation
U Obeidat, B Obeidat, A Alrowwad… - Management …, 2021 - m.growingscience.com
The aim of this study is to explore the impact of intellectual capital on the achievement of
competitive advantage in organizations. It also aims to explore the mediating impact of …
competitive advantage in organizations. It also aims to explore the mediating impact of …
The effect of culture on customers' attitudes toward Facebook advertising: the moderating role of gender
Purpose This paper aims to investigate the impact of Hofstede's cultural factors on
customers' attitudes toward Facebook advertising through the moderating role of gender …
customers' attitudes toward Facebook advertising through the moderating role of gender …
The relationship between organizational changes and job satisfaction through the mediating role of job stress in the Jordanian telecommunication sector
The main purpose of this research is to investigate the mediating role of job stress in the
relationship between organizational change and job satisfaction in telecommunication …
relationship between organizational change and job satisfaction in telecommunication …
Customers online engagement with social media influencers' content related to COVID 19
The purpose of the current research is to investigate the impact of social media influencers
on customer engagement in Jordan with content related to COVID19. Built on a literature …
on customer engagement in Jordan with content related to COVID19. Built on a literature …
Determinants of e-word of mouth on social media during COVID-19 outbreaks: An empirical study
In today's digitalization, consumers are highly aware of their surroundings, which make it
difficult to convince them. Advertisements are not viewed as truthful; therefore, consumers …
difficult to convince them. Advertisements are not viewed as truthful; therefore, consumers …
E-WOM and airline e-ticket purchasing intention: Mediating effect of online passenger trust
The continues growth of online network is visible and obvious which extend the impact of
electronic word of mouth (E-WOM) on different online platforms that has dramatically …
electronic word of mouth (E-WOM) on different online platforms that has dramatically …
[PDF][PDF] The impact of Facebook on Jordanian consumers' decision process in the hotel selection
M Abuhashesh, M Al-Khasawneh… - IBIMA Business …, 2019 - ibimapublishing.com
This study aims to explore the impact of Facebook on consumers' decision process in the
hotel selection. The research population is customers who use social media; as a sample of …
hotel selection. The research population is customers who use social media; as a sample of …
The effect of networking behaviors on the success of entrepreneurial startups
Entrepreneurship is currently a popular topic for research due to the influence it brings to
bear on multiple areas of life. Consequently, it is necessary to recognize the behaviors that …
bear on multiple areas of life. Consequently, it is necessary to recognize the behaviors that …
The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine
D Ghorbanzadeh, MS Shabbir - Journal of Social Marketing, 2023 - emerald.com
Purpose This study aims to explain the factors associated with receiving a specific brand of
Covid-19 vaccine within the framework of the theory of reasoned action. The study extends …
Covid-19 vaccine within the framework of the theory of reasoned action. The study extends …
Pixels to Paychecks: Understanding The Determinant of Latent Entrepreneurial Transition in Digital Context
X Sun, MA Usman - SAGE Open, 2024 - journals.sagepub.com
In the ever-changing landscape of China's digital economy, comprehending the transition
drivers from latent to active participation in entrepreneurship is critical. This research …
drivers from latent to active participation in entrepreneurship is critical. This research …