Adoption and Usage of Over-the-Top Entertainment Services: A Literature Review
Abstract Over-the-top (OTT) is the name of media entertainment services delivered over the
internet, bypassing traditional mediums. The consumer preference for OTT entertainment …
internet, bypassing traditional mediums. The consumer preference for OTT entertainment …
Antecedents and outcomes of customer over-the-top experience: a systematic literature review
N Kalra, P Deshwal, S Gokarn… - IIMT Journal of …, 2024 - emerald.com
Purpose The proliferation of technological advancements has facilitated unrestricted access
to and customizable consumption of content for viewers. Over-the-top (OTT) services are …
to and customizable consumption of content for viewers. Over-the-top (OTT) services are …
Adoption of VoD services: an investigation of extended technology acceptance model
With the changing times, the consumption patterns and purchase intentions of the customers
for different products/services are also changing and the same is also witnessed in the …
for different products/services are also changing and the same is also witnessed in the …
Unboxing Hulu: a tale of strategic alliance to survive in the sharing world
Video on demand (VoD) industry is a dynamic industry in the 21st century driven by
changing customer preferences, technology factors like bandwidth availability and …
changing customer preferences, technology factors like bandwidth availability and …
Actual use of transactional video on demand: The extended of technology acceptance model
Y Amalia, PW Handayani… - … Conference on Informatics …, 2021 - ieeexplore.ieee.org
This study aims to analyze the factors that influence someone to adopt transactional video
on demand (TVOD) services. This study uses a quantitative approach involving 359 …
on demand (TVOD) services. This study uses a quantitative approach involving 359 …