The transformation of the innovation process: How digital tools are changing work, collaboration, and organizations in new product development
Over the past several decades, digitization has invaded all areas of human activity, including
innovation. The result of digitization of existing tools for design and collaboration, and the …
innovation. The result of digitization of existing tools for design and collaboration, and the …
Use of social media applications for supporting new product development processes in multinational corporations
N Bashir, KN Papamichail, K Malik - Technological Forecasting and Social …, 2017 - Elsevier
This paper examines the use of social media in new product development (NPD) processes.
It is based on an in-depth study of multinational corporations (MNCs) around the world in the …
It is based on an in-depth study of multinational corporations (MNCs) around the world in the …
Do social media tools impact the development phase? An exploratory study
Over the past two decades, firms have increasingly adopted information technology (IT) tools
and services to improve the new product development (NPD) process. Recently, social …
and services to improve the new product development (NPD) process. Recently, social …