This study aims to provide a comprehensive overview of the current state of user-generated
content (UGC) research within the context of new product development (NPD). A systematic …

Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …

Abstract Word-of-mouth (WOM) in the business-to-business (B2B) context is of great interest
to business managers and academic researchers. Firms often use B2B WOM not only …

Undoubtedly, social media interactions have created phenomenal opportunities for firms,
consumers, and brands to engage with one another across the world. These interactions …

This research aims to examine the impact of smart consumer experience on certain tourist
perceptions and behaviours based on accessibility, perceived enjoyment, security, and …

Despite the significant larger scale of B2B e-commerce and the importance of online reviews
for buyers and sellers in B2B context, research on online review generation primarily …

This thesis focuses on social media marketing strategy in an industrial B2B company in the
brand awareness context. The revolution of social media has significantly influenced …

Rannsóknir sýna að orðspor og traust stuðla að betri tryggð í starfsemi fyrirtækja og
stofnana. Orðspor, traust og tryggð hafa verið rannsökuð innan markaðsfræðinnar í yfir 50 …