The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

This chapter presents a conceptual argument, and empirical research indicating that in
many situations both negative and positive mood perform important regulatory functions …

When thwarted goals increase endorsement of violence, it may not always reflect antisocial
tendencies or some breakdown of self-regulation per se; such responses can also reflect an …

In the context of exercise psychology, the mediating relationship between peer support, self-
efficacy and self-regulation, and adolescents' exercise adherence was to be explored …

Motivated forgetting is a psychological defense mechanism whereby people cope with
threatening and unwanted memories by suppressing them from consciousness. A series of …

People can be aware (conscious) or unaware (unconscious) of an active goal when making
a choice. Being aware of a goal enables people to use conscious strategies to identify …

Past research has found that primes can automatically initiate unconscious goal striving.
Recent models of priming have suggested that this effect can be moderated by validation …

The question of how human performance can be improved through rewards is a recurrent
topic of interest in psychology and neuroscience. Traditional, cognitive approaches to this …

Thwarted goals and motivational obstacles are antecedents of aggression, but it is not
entirely clear what motivates the aggressive response or why it is often displaced onto …

Marketers commonly use ads that associate brands with success in persuasive
communications. Yet, these ads may not be the most effective way to promote brands …