Sports is the area in which sponsorship has developed furthest. Depending on the year
being studied and the country and definitions, the share of sports sponsorship within …

This study investigates the impact of the Koyappa Football Tournament 2023 on brand
awareness among viewers. Sporting events have long been recognized as effective …

By measuring brand valuation accurately, it can be considered as a desirable scale correctly
for evaluating the long-term effects of marketing. The purpose of this descriptive study was to …

چکیده اگر ارزش گذاری برند به طور دقیق و صحیح اندازهگیری شود میتواند مقیاس مطلوبی برای
ارزیابی تاثیرات بلندمدت بازاریابی باشد. هدف از مطالعه تبیین و اولویت بندی شاخص های ارزش …‎

Tämän opinnäytetyön aiheena on markkinointiviestintäsuunnitelma toimeksiantajan
kehittämään kaupunkiverkkoon. Opinnäytetyön tavoitteena on saada kaupunkiverkkoon …

The present study is to examine the impact of brand awareness on store brand identity in
regard of functional risk, perceived value and customer satisfaction variables, through a …

Sports sponsorship in Egypt is growing. Thus, there is an urgent need to be interested in this
area. One of the companies' aims is to increase its investment in sports. Nowadays, most of …

Product placement, also referred to as stealth advertising, raises important questions when it
comes to television because a far larger audience views television than movies. Product …