As reflected in the amount of controversy, few areas in psychology have undergone such
dramatic conceptual changes in the past decade as the emerging science of heuristics …

Heuristics are efficient cognitive processes that ignore information. In contrast to the widely
held view that less processing reduces accuracy, the study of heuristics shows that less …

If citizens' behavior threatens to harm others or seems not to be in their own interest (eg,
risking severe head injuries by riding a motorcycle without a helmet), it is not uncommon for …

" More information is always better, and full information is best. More computation is always
better, and optimization is best." More-is-better ideals such as these have long shaped our …

This chapter presents a number of convergent arguments and empirical evidence for a
unified theoretical approach that explains both intuitive and deliberate judgments as rule …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

The adaptive toolbox is a Darwinian-inspired theory that conceives of the mind as a modular
system that is composed of heuristics, their building blocks, and evolved capacities. The …

Gerd Gigerenzer's influential work examines the rationality of individuals not from the
perspective of logic or probability, but from the point of view of adaptation to the real world of …

Warum der Bauch oft die besseren Entscheidungen trifft als der Verstand: Der internationale
Bestseller jetzt bei Pantheon Wie wir durch Intuition schneller und effektiver handeln können …

Can less information be more helpful when it comes to making medical decisions? Contrary
to the common intuition that more information is always better, the use of heuristics can help …