Across four studies, two controlled lab experiments and two field studies, we tested the
efficacy of immersive Virtual Reality (VR) as an education medium for teaching the …

In recent decades, significant transformations in audience characteristics and the media
environment have necessitated a reassessment of audience analysis. Communication …

Why are there few reliable deception cues and why is deception detection a challenge?
These questions are related and have puzzled social scientists, leading to few universal …

Prior research has focused on analyzing the content and intent of celebrity social media
communications. By observing that the linguistic style of such celebrity communications …

This paper evaluated how physicians' communication patterns reflect their self-presentation
goals and link to patient perceptions. Specifically, in a large field study (N= 54,420 profiles …

Transformative advertising research (TAR) suggests examining advertising's
transformational possibilities via the interactions between institutional actors at each …

This paper evaluates persuasion dynamics of animal adoption using text data from a large
archive of online pet advertisements. In Study 1, 184,805 adoption profiles from Petfinder …

In four studies, we evaluated how corporate misconduct relates to language patterns,
perceptions of immorality, and unethical behavior. First, we analyzed nearly 190 codes of …

Drawing on theories of identity politics and partisan polarization, we explored the
politicization of Google Play's news app reviews—an explicitly non-political domain. Using a …

Though there is growing enthusiasm for computational research methods in the field of
communication, research using computational methods is not yet integrated into mainstream …