Purpose The purpose of this paper is to identify the wine consumption preferences and
behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from …

China's rapidly growing economy and consumption are creating serious environmental
problems in the country. The throwaway trend credited to fast fashion changes and short …

This paper examines the differences in consumers' risk perception when intending to
purchase travel online across Millennials and Baby Boomers. The proposed research model …

This study explores Chinese Generation Y's perceptions of adventure tourism experiences
and their reasoning in deciding to participate. Focus group interviews reveal that Chinese …

There is a research gap focusing on the outbound travel of middle-class Chinese—a
segment widely considered the major fuel behind China's outbound tourism boom. Drawing …

This study aimed to identify variations of three types of perceived image including affective,
cognitive, and overall image over three points in time and to test the efficacy of image in …

Cohort theory suggests that each generation or cohort differs from others in terms of values
and consumption behaviour, including travel behaviour. The literature on online travel …

This paper explores differences among Generations X, Y, and Z in customer engagement
behaviours. Specifically, it analyses differences in customer behaviours in social tourism …

This study investigates Chinese tourists' views of nature, interest in animal experiences and
their preferred natural landscape interpretation content from a generational perspective …

In this article we explore residents' willingness to become peer-to-peer (P2P) tourism
experience providers. Grounded in the theory of planned behaviour (TPB) and the self …