The impact of intermediaries and social marketing on promoting sustainable behaviour in leisure travellers
Aside from attracting tourists, there has been an increased interest in marketing to tourists
who behave more sustainably as this can contribute to both a higher yield and overarching …
who behave more sustainably as this can contribute to both a higher yield and overarching …
Decarbonizing business travel: a qualitative exploration of the (mis-) alignment between knowledge organizations' climate strategies and travel practices
A Müller - Journal of Sustainable Tourism, 2024 - Taylor & Francis
Business travel is a major contributor to the greenhouse gas emissions of knowledge
organizations. Through four case studies, the present research uses qualitative-structuring …
organizations. Through four case studies, the present research uses qualitative-structuring …
Who walks the walk and talks the talk? Understanding what influences sustainability behaviour in business and leisure travellers
While there is considerable research into what drives tourists to travel sustainably, little has
been done to examine business travellers and how they differ from leisure travellers. The …
been done to examine business travellers and how they differ from leisure travellers. The …
The Bounce‐Back of Business Travel. An Exploration Through the Lens of Complex Systems Theory
JA Oskam - Strategic Change, 2024 - Wiley Online Library
During the Covid‐pandemic, the expectation emerged that the digitalization of business
processes would have a permanent character. In particular, business travel would be …
processes would have a permanent character. In particular, business travel would be …
Sustainable behavior among millennials in Malaysia and China: The moderating role of social media usage
MSM Saleh, M Huang, A Mehellou, L Wang - Online Journal of …, 2024 - ojcmt.net
As future leaders, millennials are invariably expected to adopt sustainable behavior (SB)
and contribute to achieving the 2030 sustainable development goals. The bulk of existing …
and contribute to achieving the 2030 sustainable development goals. The bulk of existing …
Strategic Digital Integration: Unravelling the Impact of Social Media, Data Analytics, and Branding on Sustainable Marketing Strategies and Consumer Engagement in …
A Sudrajat - International Journal of Business, Law, and Education, 2024 - ijble.com
This study examines the complex dynamics of digital integration in Bali's travel and tourist
sector, with a particular emphasis on the effects of branding, social media, and data …
sector, with a particular emphasis on the effects of branding, social media, and data …
Exploring Intention & Reactance in Social Norm Interventions for Rail Business Travel
Shifting continental business travel from carbon-intensive modes to rail is crucial for
emissions reduction. Behavioral interventions are a way to achieve this, but a gap exists in …
emissions reduction. Behavioral interventions are a way to achieve this, but a gap exists in …
An Exploratory Study on Sustainable Academic Business Travel: Implications for Technological Design for Behaviour Change
Business travels are a significant perpetuator for carbon emissions. With our exploratory
study, we aimed to gain a better understanding of academic business travellers' knowledge …
study, we aimed to gain a better understanding of academic business travellers' knowledge …
[图书][B] Analysis of Passenger Preferences on Regional Air Transport in Germany based on Stated Preference Data
Based on electrified regional commuter aircraft concepts, short-haul services provide many
opportunities, such as higher time efficiency within the overall network and reduced travel …
opportunities, such as higher time efficiency within the overall network and reduced travel …
The Role of Sustainable Attitudes to Achieve Energy Efficiency Targets through Industry 4.0 Adoption
The adoption of Industry 4.0 technology is essential for achieving energy efficiency, a critical
aspect of Sustainable Development Goal (SDG) no. 12 aimed at addressing climate change …
aspect of Sustainable Development Goal (SDG) no. 12 aimed at addressing climate change …