The main purpose of this study is to determine the major factors that influence destination
competitiveness from the tourist perspective. The focus is on tourism competitiveness of the …

At the heart of electronic commerce is the ability of a customer to be able to pay for goods
and services unrestricted by location. Electronic payment system offers customers the …

Online advertising is a significant instrument of companies' rivalry, competing for buyers and
their attention, shaping brand preferences and affecting buying decisions. A rapid …

We have conducted an observational study on persons participating passively in public
lectures. During a lecture we were measuring the level of focus of listeners using the Muse …

Advertising is a company's major form of communication with the market; it is a component of
the IMC system, having a special impact on the addressee, and is a form of persuasive …

We all are witnesses of birth of the new technology called Internet of Things (IoT). The
network of things communicating not only with people, but communicating with each other …

This study's purpose was to perform an identification analysis of the latent class in assessing
information asymmetry and manipulation in online advertising. The title problem fits into the …

The growing complexity, fluidity and instability of the environment as well as changing needs
are challenges that both enterprises and higher education institutions must face. Higher …

The aim of the article is an attempt at empirical verification of the function of marketing
communication. The objective formulated in this way aims to assess the content that …

The aim of this article was to determine the place and significance of the content
communication in building the right brand image using social media. The following thesis …