Dark patterns have received significant attention in literature as interface design practices
which undermine users' autonomy by coercing, misleading or manipulating their decision …

This scoping review aimed to clarify and redefine the concepts of social and physical
presence in the context of online livestreaming environments. Physical presence involves …

The urgency of this study is to solve the problem regarding the slow penetration of TikTok
Livestreaming shopping; even though the traffic opportunities on TikTok are huge and far …

Live streaming is becoming increasingly popular in recent years, as most channels prioritize
the delivery of engaging content to their viewers. Among various live streaming channels …

Livestream e-commerce integrates live streaming and online shopping, allowing viewers to
make purchases while watching. However, effective marketing strategies remain a …

In recent years, live streaming has become the mainstream way of online shopping in China.
As the dominant player and performer in live streaming, streamer plays a crucial role in …

The issue of dark patterns and deceptive designs (DPs) in everyday interfaces and
interactions continues to grow. DPs are manipulative and malicious elements within user …

Literacy—the ability to read, write, and comprehend text—is an important topic addressed by
UNESCO. Despite global efforts to promote adult literacy education, rural areas with limited …

The surge in popularity of e-commerce live streaming is evident among sellers and
consumers. However, a holistic examination of the influencing factors of consumers' …

Livestream commerce–a business model in which retailers, influencers or celebrities sell
products and services via online video streaming-has been surging dramatically in China …