Abstract Fuzzy set Qualitative Comparative Analysis (fsQCA) can help researchers to
address causal complexity, especially in relation to the interactions between different …

This study was guided by the notion of tourist attractiveness to understand residents'
perception of tourists in establishing a reciprocal resident-tourist relationship. To explore the …

This paper discusses how a firm can become preferred customer, defined as a particular
buying firm to whom the supplier allocates better resources than less preferred buyers. Two …

Industrial markets are frequently characterized by an oligopolistic market structure. As a
result, suppliers may become highly selective with respect to decisions that involve …

The effectiveness of social media marketing is a topic of great interest for researchers as
well as marketers. To enrich the literature regarding the effectiveness of various types of …

Purpose–This paper aims to understand the factors that influence a supplier's choice to treat
selected customers more preferentially than others. Suppliers often lack the resources to …

This study introduces the concept of relational attractiveness of the customer (RAC) which is
defined as the attitude of the supplier towards the customer firm in order to maintain and/or …

In a strategic buyer–supplier relationship (BSR), both the buyer and the supplier aim to
leverage the relationship for gaining competitive advantage. Since strategic BSR requires a …

Researchers in disciplines such as sociology, psychology, and management have widely
recognized the power of stories. Storytelling research in marketing has been limited in its …

While existing studies have investigated consumer behavior concerning service provider's
physical appearance, the current literature appears scant on how consumers react to …