During the last decade, cultural industries have grown in economic importance, and
research interest in them has increased. Despite prolific research, there is a lack of a …

Twenty years ago, there were all but a handful of scholarly studies published about the
economics of the motion picture industry. Over the first decade of the new millennium, this …

We tend to treat the 18-55 demographic of gamers as a monolithic and homogenous group,
even though the older ones witnessed the entire rise of the videogame and the younger …

Purpose–The purpose of this paper is to propose and test a conceptual framework of
attitudinal constructs that influence attitude toward the brand in movie product placements …

Marketers and advertisers increasingly acknowledge that a large proportion of human
decision making is intuitive, automatic, and often without conscious control or effort. Against …

It is common knowledge that movie production and marketing feature, is a risky business.
Extending our knowledge of factors affecting movie sales and attracting people to theaters …

Abstract Introduction and Aims We propose that branded and non‐branded product
placements in movies are interpreted differently and that a movie with unbranded alcohol …

This paper presents an empirical assessment of movie-theatre attendance in two major
metropolitan markets and provides strong support for the importance of spatial …

Despite the increasingly favorable environment enjoyed by product placement, the question
of whether this technique produces stronger behavioral effects than conventional advertising …

To what extent movie viewers are swept into a fictional world has long been pondered by
psychologists and filmmakers. With the development of time-synchronic comments on online …