Purpose During the last two decades, studies on the theoretical models in the area of
international business (IB), such as gradual internationalization and the born-global firms …

Entrepreneurship is a highly dynamic and fast-growing academic research field with a long
intellectual tradition. It attracts scholars with different backgrounds and theoretical …

International new ventures (INVs) contend with environmental dynamism in global markets,
compelling firms to enhance their innovation and marketing capabilities. While the INV …

Marketing agility has recently gained the attention of international marketing managers and
scholars. However, scholars have not examined how this capability directly and indirectly …

Few studies have examined marketing capabilities as a source of competitive advantage in
the international entrepreneurship (IE) field. Empirical evidence in the international new …

As scholars have examined the antecedents, processes, and performance of early
internationalizing firms in the past three decades, the domain has become a full-fledged …

This paper contributes to a multidimensional perspective on the speed of SME
internationalization. It examines the influence of entrepreneurial characteristics–experience …

The objective of this paper is to investigate the impact of exploration and exploitation
capabilities on competitive advantage (hereafter CA) and performance, considering the …

Purpose This study aims to determine the simultaneous effect of exporting firms' competitive
strategies and capabilities on the achievement of competitive advantages and export …

The study on marketing in terms of the creative economy as a result of COVID-19 is a
dynamic problem between business sustainability and the business environment. Business …