This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

Although coopetition (simultaneous cooperation and competition) should positively affect
company performance, it is unclear how implementation of these business-to-business …

Innovation is attracting increasing attention from public authorities, enterprises, and
academics. Although emerging evidence has indicated that marketing innovation should be …

Today's business environment is filled with fierce competition, rapid technological changes
and market uncertainty. For survival, organizations have no option but to embrace …

Purpose The purpose of this paper is to examine the impact of the dimensions of innovation
on manufacturing firm performance taking into consideration the moderating role of …

Purpose The purpose of this study is to explore the relationship between companies'
marketing innovation and environmental orientation and to determine how this relationship …

Purpose This paper aims to further understand how firms transform external information into
marketing innovation. The specific aim is to analyse the mediating role of product innovation …

Purpose The purpose of this article is to better understand the relevance of value creation in
the interconnection amongst entrepreneurship, marketing and innovation by reviewing the …

This study answers research calls regarding data analytics in a specific unit and its impact at
the unit and organizational level. In doing so, it takes an information value chain approach to …

There has been much speculation about the effects of the COVID-19 pandemic on the
tourism sector. Common narratives have variously depicted an unprecedented crisis, a time …