This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …

Digital transformation has become the new norm and is perceived as an important
component to transform the firms' businesses. It has revolutionized the way in which firms …

Purpose–Global outsourcing shifts manufacturing jobs to emerging countries, which
provides new opportunities for improving their economic development. The authors develop …

In order to succeed in today's competitive business environment, a firm should have a clear
business strategy that is supported by other organizational strategies. While prior studies …

While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …

Aligning information technology (IT) strategy with business strategy has been one of the top
concerns of practitioners and scholars for decades. Although numerous studies have …

Strategic Operations Management, 4th Edition, shows how vital it is to have world-class
operations management in any organisation. In the past, where organisations tended to be …

This study proposes and validates a new industry taxonomy to understand the use of IT that
generates superior economic returns based on the specific economic and competitive …

In this study we examine the impact of culture and environmental pressures on IT project
performance. Specifically, the current study examines four dimensions of organizational …

Due to the highly uncertain nature of the business environment, firms have been
increasingly improving their supply chain resilience, especially in the context of supply chain …