Nudging interventions are broadly defined as a rearrangement of a choice context that
gently suggests a specific choice. Their increasing popularity has attracted attention and …

Food production is one of the major contributors to environmental damage. Adaptations in
our food choices are needed to preserve resources for the needs of future generations. More …

Nudges are behavioral interventions to subtly steer citizens' choices toward “desirable”
options. An important topic of debate concerns the legitimacy of nudging as a policy …

Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …

The evolving retail landscape in the digital age has resulted in opportunities and novel
capabilities for retailers. This paper identifies four key challenges facing retailers based on …

Consumers' tendency to choose the option in the center of an array and the process
underlying this effect is explored. Findings from two eye-tracking studies suggest that brands …

“Very small but cumulated decreases in food intake may be sufficient to have significant
effects, even erasing obesity over a period of years”(Rozin et al., 2011). In two studies, one a …

Consumers from cultures that read from left to right possess a spatial representation of time
whereby the past is visualized on the left and the future is visualized on the right. Across four …

Handels “, das wir nun in der sechsten Auflage vorlegen. Mit diesem Buch soll der Leser
nach wie vor das sichere Gefühl haben, ein Werk in den Händen zu halten und zu lesen …

Shelf-based scarcity in the form of relative stocking level depletion significantly affects
consumer preferences (van Herpen et al. 2009). While both popularity and quality …