This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …

We identify four market-shaping strategies and their related activities that enable a focal
market actor to work towards specific market outcomes. The conceptual framework provides …

The aim of this article is to examine the market arrangements built by the online marketing
industry around small pieces of data now ubiquitous in digital markets–namely “http …

This paper investigates market innovation that takes place at the intersection of previously
weakly connected markets. Based on a longitudinal study of the development of the digital …

As a result of the ongoing digitalization of retailing, we are now seeing increasing interest
from actors in the retail value chain to redefine the information standards and protocols …

ABSTRACT Market System Dynamics (MSD) and Constructivist Market Studies (CMS) have
both emerged to return markets to the center of marketing thought. Arguing that the two fields …

From its original association with fingers and numerical representation (Cochoy, Hagberg,
and Kjellberg 2019), to the proliferation and integration of computers and associated …

Market-referencing helps market actors learn from what has gone before–saving them from
reinventing the wheel. While extant studies show that market-referencing is essential for …

The notion, technologies and organizational elaboration of traceability have become more
prominent and more systematic in recent years in many different fields, notably food. This …

This article traces the history of machine-readable data encoding standards and argues that
the QR code has become an infrastructural gateway. Through the analysis of patents …